The distance between strangers.
Fuelled by Love begins with a crew member and a passenger, not an aircraft or a destination. Their connection carries the story beyond the flight. That was what made the campaign special to me: British Airways was present in the care between two people.
They landed. The story didn’t.
The airline stays in the background. The relationship is what you remember.
An airline story, without the route map.
The film follows a relationship and an act of care. The airline is part of that human story. Watch it above.
My involvement
I was part of the creative team. This was a collaborative campaign.
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Built to perform, not just ship.
Your turnWhat are you trying
What are you trying
to make happen?
If you’re hiring a creative leader, building a team or fixing how the work gets made, email me.
sanjeevkumar.balan@gmail.com Find me on LinkedInBangalore, India. Open to roles in India and internationally.