Everything I’ve made.
And a few things I’ve built.
Campaigns, films, identities, products and digital experiences—from the advertising years to brand-side and founder work. The newest AI-assisted pitch films lead the collection. Pick a category or keep scrolling.
59 projects
RECENT / AI PITCHLet the jewellery hold the frame.
Three films move from worn portrait to temple-jewellery detail.
RECENT / AI PITCHWould you keep watching?
Five realistic film samples test familiar short-form ad formats.
British Airways — Fuelled by Love
This one stayed with me.
Licious — The brand, in detail
Make people hungry before they scroll.
LifeGuru — Three languages, six films
Six films. Three languages. Three days.
Nestlé — 100 and Running
How do you make 100 years feel young?
Zuvees — Branding
The gift started before the flowers arrived.
Teachmint — Principal Day
May 1. There was someone else to thank.
Aditya Birla Seamex — Logo in motion
The logo couldn’t wait for the end frame.
Astrozodiac
Six films. One day. No copy-paste scripts.
Aditya Birla — Ava
Meet Ava.
Bharti AXA — Calendar
365 chances to say something.
Cavenders — Campaign
Old work. Still worth showing.
Chakra Gold — Brand campaign
Tea never has just one job.
DBS — Film
We let the audience interrupt the film.
Drolo — Product concept
Yesterday’s pasta wasn’t finished yet.
Fello — Performance films
Money is never just money.
Fincart — Social
The number was never the whole plan.
Fortis — Spine care
Start with what the patient is feeling.
Fuji — Advanced face detection
A face you almost missed.
Hershey’s — Product concept
We gave chocolate three new jobs.
Hire Buddy — Hiring portal UX
Put the hiring mess on one screen.
Itthihas — History Selfie
A selfie with someone from 300 years ago.
Jungle Formula — Yoga Day
Inner peaczzzzzz.
Lava Pixel — Mismatch
The selfie was missing the best bit.
Licious — #MaaKaKhana
The mothers stayed in the story.
Licious — Film collection
Food films that finish the recipe.
LifeGuru — Performance films
The breakup did the targeting for us.
Lycra Movers — Website
Lycra, without the fabric lecture.
Mederma — Unscar Your Identity
Remove the face. Keep the scar.
Monthender — Mobile app
Too much month at the end of the money.
Nalli Jewellers
We moved everything out of the jewellery’s way.
National Geographic — Find Your Further
There was a whole world in the eye.
Newton School — Films
The job offer belonged to the whole family.
Opple — Pitch
We sold the mood, not the bulb.
Oppo — Pitch
Night mode needed a night.
PerAnnum — Performance films
Three films. One page.
Philips — One Breath Speech
Give the room to the smaller voices.
Aditya Birla — Poornata
Poornata, in motion.
Pureats — Branding
A pantry, turned into a brand system.
App-based cab — QR code ad
The city became the QR code.
Safer — App design
One screen for the moment you need help.
Salesforce — Corporate film
All About AI, in motion.
Salesforce — Q1 update
A quarterly update people could name.
Seamex — Identity
The logo was only page one.
Silver Poetry — Brand guidelines
Six dots. That’s the easy part.
Tashhair — Films
Four films. One collection.
Teachmint — Motion film
Keep the people bigger than the technology.
Teachmint — Changemakers
We gave the microphone to the changemakers.
Teachmint — Changemakers performance ads
School leaders had the better script.
Teachmore — Rebranding
Related to Teachmint. Not lost inside it.
The Pink Collar — Women’s safety
Can support become something you wear?
Upside — Website
Healthy still has to look delicious.
vHealth — Brand campaign
Some worries make your head feel this big.
Vimal — Summer collection
A summer suit went underwater.
Vistara — Retrojet
We put an earlier era back in the air.
Weddings by Betterhalf
We kept the couple inside the spectacle.
Xylus — Pitch
‘Dated.’ Not the usual way to sell a watch.
Zuvees — Website
People shop the occasion before the flower.
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The work is only the visible part.
For the bigger stories, I have shown what sat behind the output: the team, the decisions, the money and the part I was responsible for.
What are you trying
to make happen?
If you’re hiring a creative leader, building a team or fixing how the work gets made, email me.
sanjeevkumar.balan@gmail.com Find me on LinkedInBangalore, India. Open to roles in India and internationally.