Sanjeev Kumar.
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Licious — Film collection

Food films that finish the recipe.

An empty tortilla becomes lunch. A plain bun becomes a meatball sub. Nachos discover meat spread. These films do not wave the pack at the viewer and hope hunger follows. They show the product earning its place in something you might actually make.

An empty tortilla is a useful opening.

Stop motion turns the recipe into the product demonstration.

Open film separately ↗

Build the craving one layer at a time.

The serving idea is the sell. The pack can wait until the end.

Open film separately ↗

Give the spread somewhere to go.

Nachos turn the product into an occasion instead of another jar on screen.

Open film separately ↗

Ten minutes, shown rather than promised.

The recipe is the structure. The finished toast is the reward.

Open film separately ↗
Open film separately ↗
Open film separately ↗
Open film separately ↗
Open film separately ↗
Open film separately ↗
Open film separately ↗
Open film separately ↗

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