Cavenders — Campaign
Old work. Still worth showing.
This is cigarette-category work from an earlier chapter of my career. I am showing it for the art direction: monochrome faces, loud glasses and Hindi–English wordplay holding the series together. Not an endorsement of the category—just an honest part of the archive.
Your turnWhat are you trying
What are you trying
to make happen?
If you’re hiring a creative leader, building a team or fixing how the work gets made, email me.
sanjeevkumar.balan@gmail.com Find me on LinkedInBangalore, India. Open to roles in India and internationally.