Licious — #MaaKaKhana
The mothers stayed in the story.
The winning dishes came with names, memories and the women who made them. It would have been easy to turn all of that into polished food photography and lose the people. We kept the mothers visible—in the communication and on the packs—because they were the reason the recipes mattered.
One bite, then childhood.
The memory arrives before the brand does. That order gives the close its emotion.
Your turnWhat are you trying
What are you trying
to make happen?
If you’re hiring a creative leader, building a team or fixing how the work gets made, email me.
sanjeevkumar.balan@gmail.com Find me on LinkedInBangalore, India. Open to roles in India and internationally.