Sanjeev Kumar.
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Brand Strategy ↗

Licious — The brand, in detail

Make people hungry before they scroll.

At Licious, photography was not decoration. It had to sell one cut of meat, carry a product tile, fill an app banner and still look good across a Christmas table. I helped build the light, surfaces and styling into a repeatable system, so all those images belonged to the same brand.

I conceptualised and executed refreshed brand guidelines for Licious. The collection below follows the change from earlier imagery to the new photography and its applications.

Licious Brand — project image 1
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After: the refreshed photography.

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Product tile photography.

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If you’re hiring a creative leader, building a team or fixing how the work gets made, email me.

sanjeevkumar.balan@gmail.com Find me on LinkedIn

Bangalore, India. Open to roles in India and internationally.