LifeGuru — Performance films
The breakup did the targeting for us.
Tara has been blocked and wants to know whether the relationship is over. That is a much stronger opening than introducing an astrology app. I led the strategy and direction; Prithviraj handled camera and edit. The films were made in different cuts and languages around the same very recognisable question.
Creative strategy & direction — Sanjeev. Director of photography & editing — Prithviraj.
Tara has been blocked. Now what?
The product appears after the problem is already doing the emotional work.
The question after the breakup.
A question opens the cut; the consultation supplies the turn.
Blocked everywhere. Still thinking about it.
A very current relationship detail makes the problem immediate before the service enters.
The question after the breakup.
The edit stays with Tara’s uncertainty until the consultation gives it a new direction.
What are you trying
to make happen?
If you’re hiring a creative leader, building a team or fixing how the work gets made, email me.
sanjeevkumar.balan@gmail.com Find me on LinkedInBangalore, India. Open to roles in India and internationally.