A hundred years. Still moving.
Fauja Singh gives Nestlé’s centenary a human expression of endurance. A runner still looking ahead makes a hundred-year milestone feel alive, rather than something preserved in a company timeline. Across the campaign, that simple connection carries the thought: a long history can still have somewhere to go.
A centenary with somewhere to go.
The title looks forward as much as back. A hundred years is a milestone, not a finish line.
My involvement
I was part of the creative team. These films were a collaborative effort.
Next project / British Airways
Fuelled by Love
Your turnWhat are you trying
What are you trying
to make happen?
If you’re hiring a creative leader, building a team or fixing how the work gets made, email me.
sanjeevkumar.balan@gmail.com Find me on LinkedInBangalore, India. Open to roles in India and internationally.