I’m Sanjeev. I’ve pitched ideas, worked brand-side, and built a business where I had to deliver what I sold. Today I lead 30 creatives at Quickads. AI is part of how we work. I still have to answer for what we put out.
I don't want to show a wall of images just to prove we made a lot. I want to show that the products stayed true.
Collection mood mattered. So did the bag someone would actually buy. We built the image process to hold both.
When I joined, we were six creatives in one pod. Today I lead 30 across six. That meant hiring, developing people, and changing how work moves through the team. We use AI where it helps; the team still decides what goes out. Together we make 500+ performance videos a month.
The full Quickads storyThe system we built used performance and frame-level learning to shape the next round of films. Creative from that loop contributed to a reported 3× ROAS over three months.
Read the caseNo single project explains what I do. These come close.
I was part of the creative team. The film didn't need to shout about the airline; the relationship did the work.
A product photo in the app and a pack at someone's door had to belong to the same brand. I led the photography, packaging, digital and campaign work that connected them.
Style Union / AI filmSeven films, different ideas and formats. The case shows how we made them faster while checking the garment.
Relationship stories made in Hindi, English and Tamil in one production window. Each film found a different way into the conversation.
At S3, I couldn't hand the difficult parts to another department. I had to win clients, build the team and stand by what we delivered. The business was acquired in October 2025.
If you're looking for someone to lead the creative and build the team behind it, write to me.
sanjeevkumar.balan@gmail.com ↗Find me on LinkedIn ↗Bangalore, India · Open to permanent leadership roles in India and internationally.